Guiding principles and values for division 

Strategic Plan Part 1: New Product or Service

Usethe Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources.

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:

·         Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.

·         Describe how the division addresses customer needs and achieves competitive advantage.

·         Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

·         Explain how the vision, mission, and value of the new division align with the company’s mission and vision.

·         Summarize how the vision, mission, and values guide the division’s strategic direction.

·         Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.