Decision Analysis Paper on External Search

The Decision Making Model is discussed in Chapter 4 of the text. Position yourself as a consumer in the health care market. Describe a decision that you may be faced with and explain the decision making model and consumer decisions model as it relates to your decision. Include any psychological and sociocultural influences that may effect the end result.


2 pages

APA format


The Decision Making Model is six stages

1. Problem recognition

2. Internal search

3. External Search

4. Alternative Evaluation

5. Purchase

6. Post-purchase Evaluation